Google Ads, previously known as Google AdWords, is an online advertising tool developed by Google on 23 October 2000. It helps advertisers to bid on targeted keywords or phrases searched by users which are relevant to their products or services in order to match the demand of internet users. These ads created through google ads may also appear on partner websites in the Google Display Network where millions of websites had partnership with google ads through google adsense.
Here's how Google Ads algorithm works:
Keyword Selection: Advertisers or Business owners select keywords or phrases which
are relevant to their business that they want to target using google ads. When users are
searching for those keywords on Google, then google shows those ads to the users to
meet their queries.
Some keywords match types which advertisers can use in google ads.
1. Broad Match Keywords
2. Phrase Match Keywords
3. Broad Modified Match (Discontinued Now)
4. Exact Match Keywords
Ad Auctioning : When any user searches for a relevant keyword, Google runs an
ad auctioning process to determine which ads will appear after winning a bid on the
search results page in google. The auction takes account bid amounts, ad quality,
and other factors into consideration for deciding the ad winner. There are mainly two
types of bidding used by Google, manual and automated bidding :-
1.Automated bidding are
2.Maximize click
3.Maximize conversion
4.Target CPA
5.Target ROAS
6.Target Impression share
results page, typically at the top or bottom depending on rank. In addition to
search results, Google Ads can also display ads via Google Display Network
through its partnership, which includes a variety of websites and platforms where
advertisers can place their ads to their target audience.
Types of ad placement in google ads:- Your ads can be shown by different format of
1.Shopping ads
2.Text Ads
3.Videos Ads
4.App Ads
5.Local Ads
meaning advertisers only need to pay when someone clicks on their ad shown in
Why you should use google ads :-
It helps reach your target audience with higher accuracy as compared to other networks.
You can measure the impact of your ads and also get informed about your audience.
It gives you a variety of ad formats to reach your audience.
It is easy to scale
It provides cost control to advertisers and enable them to reach global audience.
Email :- yogendra642@gmail.com
If You are looking for a top google ads agency in New Delhi then we have made a list of
top agencies which you can consider for google search ads, display ads and video ads.
Pagetraffic
Techmagnate
Trace Presence
Suntec India
Creation Infoways
PageTraffic founded in 2002, is a New Delhi based Digital Marketing Agency which provides
Google Ads, SEO, Social media marketing , web develpment and other services.
HCL, Tata, Kent RO, Policy Bazaar are the amongest their clients. You can contact PageTraffic if
you are looking for specialized SEO and PPC Marketing.
Specialized in Digital Marketing, Web Devlopment and Ecommerce, techmagnate have
proven records of result oriented services. Airtel, Honda, Bajaj Finserve and Mahindra Insurance Brokers are among thier clients.
You can contact them for local seo and local marketing also.
Trace prsence is majorly specialized in 3 areas Google Ads, YouTube Ads and outreach marketing.
You can contact them for Youtube ads, Google ads
Suntec India was founded in 1999 and it has branches in other countries as well as in India.
They offer google ads, amazon ads and seo services to thier clients. BYJUS, Bajaj Finserve,
Honda and pepsico are among thier clients.
Creation Infoways is a digital marketing agency based in New Delhi with expertise in
Digital Marketing, SEO, SMM, Content Marketing, Facebook & Instagram Ads, and Google Ads.
Hindustan Times, ZEE News, and IIFL among their clients.
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