Thakur Publication Limited is a leading Book publication company in which they makes printed book for different professional courses like D.Pharmacy, B.Pharmacy, MBA, B.Tech, B.A, B.Sc, B.Com, D.El.Ed and B.Ed.
Services we offered :-
Complete Digital Marketing Solution
1. Google Merchant Center Setup
They were selling products through thier website only we suggested to list all thier products in google shopping tabs and after listing products we can promote them though google shopping ads also.
After setup google merchant center initially by providing correct business information and setting shipping policy and adding products through product feed setup. After sometime they started getting traffic through free product listing and google shopping ads.
.png "Google merchant center listed products photos")
2. Google Ads
We checked thier website for google ads policy complience and found they had listed ebooks on website which were not allowed to promote through google shopping ads, so we asked tem to remove those ebook from website. After removing ebooks we checked website for any other issue and resolved them also. We started google ads campaign intially with shopping ads and Brand Search Ads, later we moved to google performance max campaign to reach more audience.
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3. Flipkart Seller Store optimization and flipkart ads setup
We audited flipkart store and suggested them to use high quality graphics write product title and descriptions as per user search queries and add keywords in product lsiting, later we suggested flipkart ads and generated 11X ROAS for thier flipkart store.
4. Amazon seller store optimization and Amazon ads setup
Amazon is world's largest ecommerce platform, selling on amazon can open greater oppurtunities to make money online. we optimized amazon store and started amazon ads to increase revenue.
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5. Mesho Store setup, product listing and store optimization
We setup new store on meesho and listed products also.
6. Indiamart store setup and product listing
Indiamart is one of India's leading marketplace to find manufactorers and supplier. By listing products products on india mart any business can get bulk orders. We listed 200+ books on indiamart to promote book and to get bulk orders from customers.
7. SEO of website
We worked on on page and off pages SEO and stated getting results within 3 months of our works. We improved website loading speed, URL structuring, ALT Text optimization, tag optimization, bookmark submission, directory listing etc.
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8. YouTube SEO
We worked on the following parameters to improve their channel perfromance.
Video Title, Video Descriptions, Thumbnail, Keyword Research, End Screen & Suggested Cards and Youtube video playlist.
9. Google Play Books Partner account setup
We created a new google play books partner center account and listed some books to promote thier books.
What Changed after our services :-
Before our services they were having only website and facebook page, but after our services they spread all over the Internet reaching on every platform that can help a business to grow day by day.
We audited their website first and found there were hundreds of incomplete pages and unreachable URL, we either hide those incomplete pages or deleted them. Website loading time was 9 seconds which we reduced to 3 seconds.
After improving the functionality of website we started working on other platform like Amazon , Flipkart and Meesho. They had flipkart and Amazon store but those stores were being poorly managed as listing were not done in proper manner , no documentation and other things which were needed to improve their sales.
We helped them in setting up seo for their youtube channel by optimizing video titles, description, tags, end screen annotations, suggested cards and adding social media profiles on channel.
.png "Google Ads recovery mail screenshot")
.png "Google Ads recovery mail screenshot")
.png "Google merchant center setup image")
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.png "Mom Kitchen Lucknow, Google my business performance")
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