6 ways to optimize Google Business Profile (Previuosly Google My Business)

Google My Business (now known as Google Business Profile) is a great tool for reaching local audiences and improving business visibility, but most businesses don't invest the required time and money in optimising their Google Business profile because of this. Because of this, they lose many business opportunities. In this blog, we help you optimise your Google Business profile to get higher performance and reach more customers.

1. Fill in every piece of information related to your business, whether it is mandatory or optional.

Provide each and every piece of information, such as the business name, category, address, phone number, and website. It's important to verify that this information is both accurate and aligns consistently with how it's presented across other online platforms.

2. Use keywords in the business description and business name.

Business Title:

Ensure the business name includes appropriate keywords, adhering to Google's guidelines while accurately representing your business.

Business Description:

Incorporate keywords naturally within the business description to outline your offerings and unique qualities. Focus on providing valuable information to potential customers without keyword stuffing.

Category Selection:

Choose precise and relevant categories that act as keywords, assisting Google in understanding your business.

Attributes and Services:

Use the attributes and services section to add specific keywords related to your business offerings, including products, services, or other features.

3. Upload high-quality graphics (photos and videos).

Provide high-resolution, clear, and relevant photos and videos that showcase your business, its products, services, and the overall customer experience, ensuring they accurately represent your brand.

• Choose a recognisable profile photo:

Opt for a high-quality, recognisable image, such as your business logo or a picture that best represents your brand, as your profile photo.

• Select an engaging cover photo:

Choose an enticing cover photo that captures your business's essence, such as an inviting interior shot, a popular product, or an image that encapsulates your brand identity.

• Showcase different aspects:

Add a variety of photos featuring various aspects of your business, including exterior shots, interior décor, team members, products, services, and any special events or promotions.

• Utilise engaging videos:

Create short, engaging videos to visually tour your business, demonstrate services or products, share customer testimonials, or highlight events, ensuring their relevance to your audience.

• Maintain consistency and diversity.

Ensure a consistent quality and style across your visual content while displaying diversity in your photos and videos, offering a comprehensive view of your business.

• Regularly update visual content.

Refresh your photos and videos consistently to keep your audience engaged and accurately represent your business's current offerings.

• Optimise images and videos:

Properly size and format images and videos according to Google's guidelines. Use descriptive filenames and add relevant keywords in titles and descriptions to improve search visibility.

4. Post regularly on your Google business profile (Google My Business).

Businesses with regular posting, updates, and customer interactions get higher positions in search rankings, so you should post regularly and provide updates. Daily updates also help users keep in touch with your business. You should include your Google business profile in your social media marketing strategy and post photos and videos related to your business on a regular basis.

 

5. Ask for reviews from your customers on your Google business profile and reply to them.

Always remember that a happy customer is a repeat customer, and those customers work as a brand ambassador of your business. 62% of consumers will write a review if requested, so start with your most devoted clients first, in my opinion. People who have been doing business with you for a while are more inclined to lend a hand, but if a kind email isn't working, it may be time to think about rewarding the process. One simple strategy to start increasing review numbers is to offer them a discount on their next service or an entry into a competition to win X.

6. Add product or service which you provide to your customers

Adding products or services in google business profile will provide following benefits to your business.

Enhanced Visibility:

Detailed product and service listings can boost visibility when prospective customers search for businesses on Google, increasing the likelihood of appearing in relevant searches.

Informative Profile:

Clear and comprehensive product and service listings provide potential customers with a better understanding of your offerings, influencing their decision-making and potentially leading to increased conversions.

Improved User Experience:

Providing comprehensive information about your products and services on your GMB profile enhances the overall user experience by enabling users to easily find what they need without navigating away to your website.

SEO Benefits:

Inclusion of specific keywords related to your products and services in your GMB profile can enhance local search engine optimization (SEO), potentially raising your rank on Google and making it easier for customers to locate your business.

Competitive Edge:

Businesses with detailed and informative GMB profiles often stand out from competitors with incomplete or less detailed profiles.

If you are looking for Google Business Profile (Google My Business) Optimization then you can contact us we provide result oriented local SEO Service which can improve your business visibility and attract more customers.