Google merchant center is a product lisitng platform developed by Google where we can list our products and promote them through free product listing in google shopping tab and google shopping ads. But sometime due to policy violation google suspends merchant center account to secure its platform from any misuse by advertisers and business owners.
If you are facing misrepresentation issues then you must read this blog, becuse you will get some important information which can help you to get your google merchant center account recovered from misrepresentation issue.
1. Audit your Business information on website and in google merchant center account.
Sometime your google merchant center account gets suspended becuase your business information is not matching at both places. You need to make sure you have mentioned same Business Name, Business address and contact number. As per google shopping ads policy your business information should be same everywhere whether it is google merchant center account, or website.
2. Check for Shipping Policy and Return policy.
.png "Google merchant center shipping policy image")
This is one of one of the common reason to get your google merchant centeraccount suspedned due to misrepresentation issue. Often Business owner create free shipping policy in google merchant center account but they would charge shipping from customers. This cause representation of wrong information in free product listing and in shopping ads. Google doesn't want to misinform its users that why it strictly enforce suspension policy on ecommerce stores. Make sure your shipping policy in google merchant center account matches whith shipping policy on website.
3. Make sure your policy are clerar and easy to understand for users.
Your privacy policy, refund and return policy, cancellation policy, tax rate, offers and discount should be written in such way that anyone can easily understand it while using your website. You can mention this policy in number and days on the footer or header of the website.
4. Check product issues and account level issues on regular basis.
.png "Google merchant center product disapproved image")
.png "Policy Violation in google merchant center account")
Disapproved products and account level issues also leads to suspension of google merchant center account. Just imagine you upload a product on website which is not allowed as per google shopping ads, google will disapprove this product and if you keep uploading these types of product then product disapproval can cause cause google merchant center account suspension
5. Improve visibilty of your ecommerce store or website.
Sometime google suspends your account becuase it doesnt recognize your business and can verify your business information from its sources, to get out of this issue you need to focus on imroving the visiblity of your ecommerce store online.
Here are several effective methods to boost your online store's visibility:
Search Engine Optimization (SEO):
Optimize your website for search engines by using relevant keywords, creating high-quality content, optimizing meta tags, improving site speed, and ensuring mobile-friendliness. This helps your store rank higher in search results, attracting organic traffic.
Quality Content:
Develop engaging, informative, and valuable content, such as blog posts, product descriptions,
and videos that cater to your target audience. Creating high-quality content not only draws visitors but also keeps them engaged and encourages sharing.Social Media Marketing:
Utilize various social media platforms to promote your store. Create compelling content,
engage with your audience, run targeted ads, and collaborate with influencers to expand your reach.
Build an email list of customers and prospects and send targeted, personalized emails
with product updates, promotions, and useful content. Email marketing helps in retaining existing customers and attracting new ones.
Influencer Marketing:
Collaborate with influencers in your niche to promote your products. Their endorsements can significantly boost your store's visibility among their followers.
Customer Reviews and Testimonials:
Partner with other Websites or Influencers:
Cross-promotion with complementary businesses or influencers can expand your reach and introduce your store to a new audience.
Offer Valuable Discounts and Deals:
Providing special promotions, discounts, or exclusive deals can attract new customers and encourage repeat purchases.
Mobile Optimization: Ensure your ecommerce store is mobile-friendly, as a significant portion of
6. Understand it is time taking process.
We know that store owners start lose thier business becuase of google merchant center suspension issue and they worriedly look for solution all over the internet but you should know that it takes time to get your account out of suspension if your business is new, old businesses takes less time compare to new ones as old businesses have higher visibility and google can verify their genuineness.
7. Get familier with google shopping ads policies to avaoid suspension.
No one can be good everything, but you should get familier with some basic rules which you need to follow before promoting your products through google. You can read rules on their policy page.
You can reach google merchant center guidelines and goole shopping ads policies.
Youtube Videos which you can prefer to get knowledge about how to solve misrepresentation in google merchant center.
Video Link:- Fix Google Merchant Ceter misrepresentation in Hindi
Fix Google merchant center misrepresentation in English
Note :- Google merchant center misrepresentation is always a headche when you are a new in the field of ecommerce and online business but if you get familier with it then you can handle it easily. We have helped many national and internation clients to setup thier google merchant center account and get thier account out of suspension suspended due to misrepresentation. You can take our expert advice on how to recover your account by contacting on our number through whatsapp , or call (+919795387551). We are specialized in google ads, facebook ads, amazon ads, wordpress development,shopify store development,youtube marketing,email marketing and in SEO.
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